External environment of the industry

Assignment Help Business Management

Reference no: EM132763819

The Task

1. This is an individual task.

2. This assessment activity relates to the topics covered in the Strategic Management Inputs in the unit (Weeks 1-3). Students will be provided initial information on an industry and a company or companies in that industry. Students will for the selected company students will prepare a report covering
a. The external(general) environment of the industry
b. The industry competitive environment, and competitor analysis
c. The internal environment of the selected firm: resources, capabilities, and core competencies

3. The industry sector chosen for this semester is the Australian Supermarket and Grocery Industry. The company chosen is Woolworths Supermarkets, which is one of the businesses in the Woolworths Group (Australia)

4. Note that the two major players in this industry- Coles and Woolworths- have gone through significant restructuring, and have been impacted by Covid.So it is important to focus on the current situation in your analysis (2020-21 financial year, which Woolworths calls FY21)

5. While the three questions each deal withkey aspects of the strategic context. It is important that the report has a cohesive structure and line of argument. As such addition to marks awarded for each question, there are also marks awarded for the executive summary, introduction, and conclusion, linking the report together.

6. Full referencing in line with Stotts College/ Acknowledge Education requirements is needed. Note that there is no minimum number of academic references required, and it is acceptable to rely on the theories, frameworks and models used in the textbook. However, all academic sources(including the textbook) and all business, governmentand professional sources need to be referenced

7. This is a short report. It will not be possible to provide a comprehensive analysis of all aspects of the strategic context within the word limit. It is important that in your introduction you have a statement of purpose that outlines the focus& structure of your report.

8. In answering the questions, students should focus on what they consider to be the key aspects of the strategic context issues they are addressing, rather than providing comprehensive coverage of all aspects.

9. The report structure outlined in the next section of this guide should be followed.

10. The Executive Summary may be a numbered listand is not included in the word count. Tables can be used in addition to the word count, and if used should be included in an Appendix.

Industry and company Information

1. As indicated in the detailed assignment guide, each semester an industry and company is selected to be the focus of analysis.

2. The industry selected is the Supermarket and Grocery Industry in Australia. The company selected is Woolworths Supermarkets.

3. In the section below, initial information regarding the sector is provided

4. Note that you are undertaking this analysis in the first quarter of the 2020-21 financial year (which Woolworths call on their website first quarter FY21).There have been significant changes to the General, Industry and competitive environment, and Woolworth's internal environment this yearthat you will need to consider in your analysis.

Information on the company and the industry in which it operated

1. The company website
2. Information for investors
3. On the investor page, students will find Reports, Presentations, Webcasts and Press Releases.that will be useful for analysis.

Attachment:- competitive environment.rar

Reference no: EM132763819

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