External environment analysis of mobile phone industry

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1. Disneyland has traditionally marketed to families; recently, however, new household life cycle patterns have led to changes in the marketing strategy. Identify three household life cycle stages that Disney may want to consider in the future. Explain.

2. Prepare an external environment analysis of the mobile phone industry (phones and mobile services)

3. Which stakeholders are more important to an organization: employees or top management? Explain both sides of this argument.

Reference no: EM132082174

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