External communications initiative

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Read What Are Business Metrics and Measuring Communication Effectiveness Across Diverse Backgrounds and Missions. In your initial post, address the following questions:

1. What are some key considerations that could drive organizations to put metrics in place to measure the effectiveness of internal communication initiatives?

2. How might the metrics be similar or different from an external communications initiative?

3. Why are the particular business environment organizations operating is an important consideration when implementing metrics?

Reference no: EM133275886

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