Reference no: EM132835596
AFI Paper 3: External Analysis, Porter's Five Forces Model of Industry
Attractiveness (use the same firm/industry for AFI Paper 3 that used in earlier AFI Papers 1 and 2, Please cite and refer to your sources using a standard reference style)
[JP Morgan Chase: banking and financial services]
Do Porter's Five Forces analysis on this industry (not on your firm, do it on the industry)
1) Power of Suppliers to the Industry
2) Power of Buyers to the Industry
3) Rivalry among Existing Competitors within the Industry
4) Threat of New Entrants to the industry
5) Threat of Substitute Products/Services to the Industry's Products/Services
Your overall conclusion, is this an attractive (profitable) industry to be in?
Do you see this changing over time?