External analysis includes the analysis of the customers

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1. An external analysis includes the analysis of the customers, the competitors, the markets/submarkets and the environment.

True

False

2. A strategic competency is what a business unit does exceptionally well, such a manufacturing, promotion, distribution, etc. and has strategic importance to the business.

True

False

3. The Customer value equation is composed of which three elements?

Perceived risk, perceived usefullness, perceived price

ROI, product cost, time to market

Time to market, manufacturing cost, ease of use

Perceived benefits, perceived risk, perceived cost

4. Which of the following is the critical foundation of any business strategy?

Having the lowest perceived cost

Having the most advanced product

Offering value to customers

Having the most product attributes

Having the lowest percieved risk

5. Synergy occurs when two businesses can reduce costs by sharing some asset such as a sales force or logistics system.

True

False

Reference no: EM132295226

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