External analysis and internal analysis

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Reference no: EM132285626

For this paper, you are asked to complete a SWOT analysis for Starbucks. For each category (i.e., strengths, weaknesses, opportunities and threats), you should list 3-5 major facts and/or perceptions. You can use the information from your External Analysis and Internal Analysis papers in developing this SWOT Analysis. After listing a fact or perception, offer a supporting statement as to why it is fact or perception. Below is an example to follow for format: Strengths Customer Satisfaction - For the 2nd consecutive year, Discover Card was ranked "Highest in Customer Satisfaction" by J.D. Power. While you want to be thorough in the analysis you conduct, you also want to be succinct in the material that you present. In a managerial context, quantity does not equal quantity. Conclude your analysis with 1-2 paragraphs that summarizes your SWOT analysis from an analytical standpoint.

Reference no: EM132285626

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