Reference no: EM131544718

Think of the last major purchase you made (No less than $100) and give me a verbal 'walk-through' of the decision rule you used when deciding on the model and brand you eventually bought.

Start by telling me whether this purchase represented an "extensive problem solving-ESP" decision or a "limited problem solving-LPS" decision, explain your answer. Please make sure you understand the difference between the two. Hint: I am not asking if your decision was 'extensive' or 'limited' - these terms (EPS & LPS) have very specific meanings.

Then tell me whether you used a compensatory or a non-compensatory decision rule. If you used a non-compensatory decision rule specify which one you used: Conjunctive, Disjunctive, or Lexicographic.

Make sure your explanation is consistent with the model you claim to have used