Extended advertising campaign on prime-time television

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Assume you are a brand manager for a food product that is consumed by all Americans---blacks, whites, Hispanics, Asians, and others. You are considering running an extended advertising campaign on prime-time television that uses Latino actors and appeals to Latino consumers. Aside from cost considerations, what reservations, if any, might you have about this type of campaign?

Reference no: EM131167258

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