Expressing your benevolence in social content marketing

Assignment Help Operation Management

Reference no: EM132278069

1. A criteria for deciding on emotional content should include which of the following:

Consistency with mission statement, features and employee buy-in

Content delivery format, ability to host celebrities and file size

Popularity with Snapchat, Instagram and Facebook

Audience reach, audience resonance and feasibility

Search engine strength, likability and brevity

2. Among the ways to humanize content is to:

Use personable search terms

Demonstrate your expertise in addressing pain points

Add shout outs when someone’s birthday arrives

Let your audience witness what occurs behind-the-scenes

Screen the content through legal and PR departments

3. Content is made shareworthy when you:

Embed a selfie

Use creative fonts styles

Announce a profile update

Add to someone’s bragging rights

Cram a lot of search terms throughout the content

4. Understanding pain points starts with knowledge of your audiences’:

Emotional hang-ups

Social network usage

Personas

Medical condition

Favorite search terms

5. Among the reasons why audiences comment on your content is all BUT the following:

Voice their opinions

Fuel a debate

Ask advice

Give a shout-out to other commenters

Join discussions

6. Among the best ways to make your blog digestible is all BUT the following:

Follow APA guidelines

Use short sentences and paragraphs

Use well-crafted titles with numbered lists like 5 Ways to…, 7 Steps to…, 10 Reasons Why…

Tell us what you are going to tell us; tell us; and then tell us what you told us

Use many visuals and headers

7. Generosity, like that displayed in Westjet’s Christmas Miracle, can be achieved through content that displays:

Awards given for philanthropy, contributing to political events and feeding the poor

Scenes of pleasing customers

Testimonies of your generous donations

Random acts of kindness, community benevolence and thankful gift giving

Volunteering your time for rescues and humanitarian relief efforts

8. The central tenet of relationship marketing is that brands are able to build _____ with their targeted audiences:

Loyalty

Value

Patronage

Customer satisfaction

Trust

9. The great success of Dove Beauty Secrets in viral reach is due to its ability to demonstrate:

Transparency

Empathy

Dove’s lighter side

Distinct brand features

Competitive advantage

10. Expressing your benevolence in social content marketing can be best demonstrated through:

Search engine optimization

Donated problem solving content

Product or service features

Contests and sweepstakes

Banner ads

Reference no: EM132278069

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