Express the different roles in a business buying center

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Q. Express the different roles in a business buying center. Then classify each member of the buying group in a medium-sized industry that purchases components and assemble small household appliances?

Visualize that you are a marketer for one of the following industries: Apple Computer, Starbucks, Burger King or a nationally recognized industry of your choice. Decide whether your industry will expand internationally into Mexico, India or China. Write a brief report outlining and describing the issues your industry must consider regarding each of the following environmental areas: economic, social-cultural, technological and political-legal.

Illustrate what are several pluses for businesses that use outsourcing techniques? Illustrate what are several minuses? Illustrate what can industries do to make the best of these widespread practices?

 

Reference no: EM13110584

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