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Task Description
The purpose of the Case Analysis is for students to demonstrate their understanding of the strategic purpose of an integrated marketing strategy. To achieve this students must integrate marketing theory AND case specific data. Specifically, students should introduce relevant marketing theory and then apply their case specific data to this theory in order to illustrate their understanding of marketing concepts within a given practical business context.
For this assessment students are to use a minimum of 5 Academic references (e.g. peer-reviewed journal articles). For the purposes of this assessment the prescribed text can be counted as 1 of the 5 Academic sources. For some guidelines on how to access such sources from the Library databases I've prepared some basic instructions which can be accessed from the 'How to access Academic Sources' link provided below. For the case specific data, first you must choose ONE (1) New Product from the ‘Case Choice' list provided below. With a recent, or upcoming, release date onto the Australian market you are required to undertake your own desk-based research into how the New Product is marketed (concentrating on the business-to-consumer market in Australia). This research should be conducted using only publicly available secondary data from e.g. websites, trade journals, industry reports, magazines, and your own observations.
Sanitarium: Weet-Bix GO breakfast biscuits (4 flavours).
Milkman Grooming Co: Beard care product range.
BMW: i3 electric car.
Length: 2800 words maximum.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..
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Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.
Promotion strategies of the one's own developed website
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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