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Exporting to europe for five years

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Imagine that you are working for a company that has been exporting to Europe for five years. The company now sees an opportunity to expand into Asia. Discuss with your colleagues which modes of entry would you suggest that your company pursue for Asia? Would you recommend the same strategy for entering Japan as you would for China? Why or why not? Support your original ideas with outside research.

Reference no: EM131395335

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