Reference no: EM132427092

A. The Export of Meaning: Cross-Cultural Readings of Dallas provides an in-depth analysis of the worldwide popularity of an American prime time drama, Dallas. Dallas aired during the 1980s in the United States. It quickly became a global phenomenon unlike any other television show. Liebes and Katz, the authors of The Export of Meaning, argue that the global popularity of Dallas is not a case of cultural imperialism (see especially the discussion of cultural imperialism in chapter 1 of the reading). In the essay, discuss the reasons why the authors of The Export of Meaning make this claim/argument. In your answer, you should clearly state how the authors are defining "cultural imperialism" and also refer to specific details from the reading that demonstrate why the show is not an example of cultural imperialism.

B. Japan and Brazil (and subsequently, Russia) were among the few countries where Dallas failed to make an impact. Referring to the discussions in chapter 9 of The Export of Meaning, discuss 3 reasons why Dallas did so poorly in Japan.