Reference no: EM131055289
Market Screening-
Determine a minimum of 6 indicators exploring the opportunity associated with expanding operations and market entry into South America and Australia for a New Balance running shoes. Use the guidelines below to gather information
• Develop a number of preliminary screening criteria for eliminating countries depending on management objectives, for example, climate, if selling fur coats, or minimum population size, average income, if selling mass market items. These should not, however, be too restrictive in determining the feasible set of countries to be examined in depth. After this stage, you should between 20 and 50 countries that you will need to screen in detail in the next step.
• Select indicators to evaluate the investment climate of your reduced list of countries, i.e. economic, socioeconomic, financial, cultural, political, legal, etc., forces indicators, as well as indicators of market potential for the specific product of your firm. Do not forget that these should include indicators relating to factors which constitute barriers to entry, e.g. tariffs, product regulation,exchange controls, as well as infrastructure requirements, e.g. media, physical distribution, distribution channels, etc. which affect the feasibility and profitability of exploiting market potential. The specific indicators will depend on the product you have selected (Running Shoes. Data on these indicators can be obtained from secondary data sources such as the World Bank Development Report,Euro monitor's Global Marketing Information Database, Consumer Europe, and EIU Country Reports. Also, collect as much data as possible relating to the specific product market, e.g. product usage and sales data, product sales of competing or substitute products.
• Screening Criteria Sites
World Bank, World Development Report
• Once you click the above link, then select any year's report, then full text, then "Selected World Development Indicators" and then find Table 1.
World Bank, Ease of Doing Business Index
GlobalEdge
1. -EDGAR
2. -Business Source Complete (EbscoHost)
3. -Mergent Online
4. -EIU.com (Economic Intelligence Unit)
5. -Passport GMID (Euromonitor)
6. -ISI Emerging Markets (Euromonitor)
Enough time before the cameras begin rolling
: A crew will arrive in one week and begin filming a city for a movie. The mayor is desperate to clean the city streets before filming begins. Two teams are available, one that requires 700 hours and one that requires 500hours. If the teams work tog..
|
The previous payment in perpetuity
: Starting 5 years from now (end of year 5) you will receive $10,000. At the end of every odd numbered year ( 7, 9, …) following year 5 you will receive 5% more than the previous payment in perpetuity. The cost of capital is 10% (APR), what is the pres..
|
What will be the degree of operating leverage
: Lady Ann products put together makeup packages to be sold to department stores. The firm sells these packages for $8.00 each; variable costs are 75% of the retail price. Fixed costs are $375,000 a year. Determine the break even point in #of units. De..
|
Enough time for the student
: Unfortunately, he is snowed in. He can shovel the driveway in 20 minutes, and his brother claims to be able to do it in 14minutes. If they shovel together, how long will it take to clear the driveway? Will this give enough time for the student to ..
|
Exploring the opportunity associated with expanding
: Determine a minimum of 6 indicators exploring the opportunity associated with expanding operations and market entry into South America and Australia for a New Balance running shoes. Use the guidelines below to gather information
|
Write a book review of why things catch on by jonah berger
: Write a book review of Why things Catch On by Jonah Berger, Simon and Schuster, 2013. Central Theme-indentify author's main lesson/argument- what is the author trying to teach us.
|
Identify the financial risk exposures faced by srn
: FIN30014 Financial Risk Management - identify the financial risk exposures faced by SRN. In this section you MUST discuss the outlook for each variable and the related risk exposure. You need to provide adequate justification for your responses.
|
Ground with an initial vertical velocity
: A ball is kicked 4 feet above the ground with an initial vertical velocity of 51 feet per second. The function h(t)=-16t^2+51t+4 represents the height h (in feet) of the ball after t seconds. Using a graph, after how many seconds is the ball 28 fe..
|
What makes psychoanalytic-social perspective of personality
: Choose one of the psychoanalytic-social personality theories, and apply it to your own life. Explain your own personality and personality development through this theory.
|