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Do you consider the senior management of Kraft/Mondelez to be 'responsible' corporate managers? Whose interests should they have prioritised in (a) the Cadbury acquisition and (b) later, between 2012-2016, in responding to the slow-down of growth and value creation from emerging markets? What other actions and behaviours would you have followed?
Reference: Exploring Strategy Text and Cases Book (Eleventh edition). Author: Gerry Johnson, Richard Whittington.
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