Exploring consumer engagement

Assignment Help Management Theories

Reference no: EM133337318 , Length: Words Count:200

Assignment:

Discussion Board: Consumer Engagement (Initial Post Due 12/1)

For this discussion, we will be exploring consumer engagement. Find a healthcare related "app" to summarize and review. In a post of at least 200 words;

Describe the app, what does it do?
Who created/provides the app? Is it sold by a private company to make a profit, or is it provided as a benefit to a certain group (such as enrollees in a certain health plan)?
What are the intended benefits of using this app? How does it improve one's health or health literacy?
What are your thoughts on this app? Do you feel it is/could be useful? Do you anticipate any concerns with its use?
Provide a reference and link at the end of your post. References should be in APA format - see: APA format.

Reference no: EM133337318

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