Explores the theoretical foundations of PR

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Reference no: EM132169461

Explores the theoretical foundations of PR and explores how theoretical models can be applied to the PR practice. The chapter also explores the role of the media and the practice of persuasion.

1. After reading the chapter, please select two points that you found important from the chapter.

2. Please highlight a passage for each point (include a quote and a page number).

3. Please explain why you think each point is important for us to consider as PR professionals. (Can you apply either principle to your current professional position?)

Reference no: EM132169461

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