Explore unique attributes of marketing strategy

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Reference no: EM133675643

Assignment:

Take a moment and reflect on the following topics:

1. The economics of customer loyalty and loyalty programs

2. Customer relationship management (CRM)

3. Customer service

4. Buyer behavior in terms of repeat purchasing vs. brand switching

5. Perform a comprehensive analysis of a current marketing strategy

6. Explore unique attributes of marketing strategy based on country of origin

7. Examine cultivating customer relationships, customer loyalty, and retention strategies

8. Analyze ways companies may use Technology to support corporate CRM strategy

Answer the following questions:

A. What did you find enlightening?

B. Did you find anything that was surprising to you?

C. What did you find to be the most useful information for you as a business professional?

Reference no: EM133675643

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