Explore traits of a responsible leader

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Reference no: EM133627190

About the Case

By early November 2022, Elon Musk, the new owner of the social media platform Twitter, had fired approximately 75 per cent of the company's workforce. The decision regarding which employees to dismiss was based both on low performance criteria and unwillingness to commit to a new demanding corporate culture. Twitter had mainly incurred losses since its launch in 2006. Musk acquired the company after several glitches in the purchase agreement regarding the accuracy of verified versus fake (spam) Twitter accounts. Musk's new corporate vision, which he termed "Twitter 2.0," would require employees to work long hours at Twitter's offices. This plan was in stark contrast to the work-from-home policy that had been established by the company's previous leaders. Musk also fired large numbers of employees without appropriate notice. Understandably, these actions generated negative responses from fired employees. But there were also concerns from observers regarding the damaged brand image of Twitter under Musk's leadership. Could Musk lead a positive change in Twitter's culture? Could he improve the company's employer brand value? What traits and strategies should he consider to become a more responsible leader?

Learning Objectives

The case deals with challenges a new leader experiences in leading and turning around a loss-making firm. Students will understand and analyze appropriate ways of downsizing and communicating essential information to employees. Students will also evaluate the various types of work cultures in different workplaces and how a new leader can effectively change the corporate culture. The case discusses challenges leaders can face when bringing about transformational cultural change. After working through the case and assignment questions, students will be able to

Q 1 Examine reasons why a new company leader and the owner may fire the existing employees of a newly acquired company;

Q 2 Explore traits of a responsible leader and how to demonstrate responsible leadership in human resource management, especially during turnaround management;

Answer these two questions according to the case study, and also add references please

This case is relevant to the Sustainable Development Goals (SDG) within our Sustainability: ESG and SDG Collection, particularly SDG 08 - Decent Work and Economic Growth and the ESG topic governance.

Reference no: EM133627190

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