Explore tool for discovering content to use for writing blog

Assignment Help Business Management

Reference no: EM133645935

Homework

Overview

Creating content for your audience is one of the most important things you can do to increase your online reputation and personal brand. But it can be hard to come up with new content on a regular basis. Social Listening is an important part of maintaining and improving your brand. It is important that you listen to what is happening in your industry (and related industries). You want to know what other people are talking about and what is important to your audience. With this information, you are able to share your perspective on current events or news.

Objective

By completing this discussion, you will be able to:

1. Explore tools for discovering content to use for writing blog posts.
2. Write blog post showcasing industry expertise and brand differentiators.

Introduction

Read "What is Social Listening, Why it Matters, and 10 Tools to Make it Easier" by Hootsuite. This article is important to understand that social media management is heavily based on paying attention to what is happening in your industry and using that information to create personalized content for your brand. Listening to what is happening on different platforms will allow you to cater to your audience in a more targeted and effective way.

Instructions

For this homework you will be addressing a few questions and writing your first draft of a blog post for your Digital Portfolio site. In preparation for your first post, complete the following:

I. Explore Feedly.com to understand how to set up feeds that can provide you a constant flow of information from the sources you trust. Feedly.com is a news/content aggregator that will bring in all the information from different sites, news sources, blogs, etc. for you to choose from as you are thinking of creating new content for your audience. Take the time to set up a few feeds and explore your results.

II. Read "How to write a successful blog that also promotes your business" to get a better understanding about writing blogs that would be deemed appropriate for your digital portfolio site. As you read this article, think about your personal brand when they mention "business" and your personal brand audience when they mention "customers."

III. Recall the tools you were introduced to in Discussion regarding Online Reputation Management. You can begin using these tools to conduct social listening and research your subject matter.

Tools to Help with Social Listening

I. SocialBu: This tool offers a comprehensive set of social media management features, including scheduling, monitoring, and analytics.

II. Buffer: Known for its user-friendly interface, Buffer allows users to schedule posts and provides analytics for measuring social media performance.

III. Sprout Social: This tool offers a range of features, including scheduling, monitoring, and reporting, and is suitable for both small businesses and large enterprises.

IV. Zoho Social: Zoho Social provides scheduling, monitoring, and collaboration features, along with built-in analytics to track social media performance.

V. Agorapulse: This tool offers features like scheduling, monitoring, and reporting, with a focus on engagement and community management.

VI. Sendible: Sendible is a social media management tool that includes features like content curation, scheduling, and analytics.

VII. Loomly: This tool focuses on content creation and collaboration, allowing users to plan, create, and schedule social media posts.

VIII. MeetEdgar: MeetEdgar is a tool that emphasizes content recycling, allowing users to create a library of evergreen content for automated scheduling.

IX. CoSchedule: CoSchedule is a comprehensive marketing calendar that integrates social media scheduling and planning with other marketing activities.

X. SocialPilot: This tool offers features like scheduling, analytics, and team collaboration, making it suitable for businesses of all sizes.

XI. Google Alerts: is another great tool for monitoring your reputation/personal brand online. Explore the options in Google Alerts and set up a few alerts to begin monitoring your brand and what people are saying about you.

Reference no: EM133645935

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