Reference no: EM132294184
Assessment: Overview: The purpose of this assessment is to further apply the knowledge gained in Weeks 1-4 of this unit by presenting your view(s) on how the business-society relationship has changed over time. In particular, you are to investigate and discuss the concept of "Shared Value" first put forward by Porter and Kramer in 2011.
This task is assessing your ability to demonstrate that you meet the criteria for the following unit learning outcomes (ULO's):
1. Research and demonstrate an awareness of important issues and trends highlighting the business-society interface
2. Explore the nature of business and economic processes using social analysis and considering various stakeholder perspectives and priorities
3. Explore and critique contemporary, cross-cultural and cross-functional initiatives
The completion of this assessment task will subsequently prepare you for Assessment 2, the Group Report, where you will apply the concept of Shared Value through the completion of a group case-study.
Student Instructions:
Read: Porter, M. E., & Kramer, M. R. (2011). CREATING SHARED VALUE. Harvard Business Review, 89(1/2), 62-77.
Topic: Explain how Creating Shared Value (CSV) differs from Corporate Social Responsibility (CSR) and discuss whether you believe a CSV approach to business can help solve major socio-economic and environmental challenges such as Climate Change, Obesity, Gender inequality, etc..
Please use standard essay formatting and incorporate the Harvard referencing system.
Word Count: 1500-2000 words
Key points for consideration:
1. Definition/Explanation of CSV
a. Porter and Kramer (2011)
2. Definition/Explanation of CSR
3. Discussion of different approaches to business
a. History of CSR and context for development of CSV
• Rise of large MNC's (Power/Influence)
• Recent socio-economic and environmental disasters, such as the BP Oil Spill, Samarco/BHP Billiton Dam Collapse, etc...
b. Evidence for/against the CSV "business case".
c. Impact on, and role of, various stakeholder (e.g. Social Enterprises, Government, NGO's, Consumers, Employees, Community Groups, etc.)
d. Appropriate examples/case studies
e. Inclusion of relevant Management theory and references