Reference no: EM133240701

You are required to explore all the key features of WeChat, and relate your research to China's business, socio- economic, technological, and political environment described in the learning modules. The in-class discussions will provide further assistance in approaching this assessment. To meet the marking criteria, you should apply relevant marketing and social media concepts and principles, contem- porary business practices and terminologies. These include market entry modes, ST (segmentation, targeting and positioning), consumer behaviour and engagement, advertising, pricing and promotions in the context of the business environment in China. As stated in the marking rubric, you will need to consider China's key business environmental forces as they relate to WeChat and to social media platforms in general. You will need to compare WeChat with at least one other social media App used in China in terms of their features, popularity and other factors. You also need to identify and justify one business opportunity for an Australian SME with a specific product (s) or service(s) in engaging directly with a specified target market in China using WeChat.