Explore the impact of social media on marketing

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Reference no: EM133419689

Assignment:

Consider this practical definition of social media, as provided by investopedia.com opens in new window:

"Social media is computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities. By design, social media is internet-based and gives users quick electronic communication of content. Content includes personal information, documents, videos, and photos. Users engage with social media via computer, tablet or smartphone via web-based software or web application, often utilizing it for messaging.

Social media originated as a way to interact with friends and family but was later adopted by businesses which wanted to take advantage of a popular new communication method to reach out to customers. The power of social media is the ability to connect and share information with anyone on Earth, or with many people simultaneously."

In this assignment, you are given the task to understand, outline, and present your findings regarding the impact of social media on:

Marketing
Business goals
Business-consumer relationships

Your task is to explore and explain the impact - both positive and negative - of social media on the above areas.

Your research should include detailed explanations; provide examples, contexts, and case studies to support your research.

STEPS

Explore the impact of social media (positive and negative) on marketing, business goals, and business-consumer relationships.
Draft your research findings.
Use your draft to prepare a brief research report. Your explanations should include detailed explanations; provide examples, contexts, and case studies to support your research.

Include the Outline of your Research Question: What are the impacts of social media on Marketing, Business Goals, and the Business-Consumer relationship? Be sure to explore both positive and negative impacts.

Reference no: EM133419689

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