Explore the impact of social media marketing

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Reference no: EM133233328

Social Media Marketing: The Impact of Social Media Marketing on Brand Perception

Background:

In recent years, social media has taken the marketing world by storm. In fact, social media marketing has become an increasingly popular and effective way for brands to reach their target audiences. There are a number of reasons why social media marketing is so effective, but one of the most important is that it allows brands to connect with their customers and create connection that goes beyond simply selling a product or service. However, despite the popularity of social media marketing, there is still a lack of understanding of its true impact on brand perception. This is why this research paper will seek to explore the impact of social media marketing on brand perception. In particular, the paper will focus on the effect of social media marketing on brand equity.

Reference no: EM133233328

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