Explore the concept of repositioning

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Reference no: EM133176545

For this discussion, responds to each of the following prompts:

  • Search the Internet for an advertisement that you feel is targeted at you based on your age, ethnic background, personal interests, etc. Be sure to include a link to the ad you chose so that your classmates can view it.
  • Describe the marketing segment that you feel this ad would appeal to and why? Include examples of demographic, geographic, psychographic, or behavioral segmentation.
  • Then, focus on the specific target market that this ad would be directed at, and describe whether you feel the ad is successful in reaching this target.
  • Finally, explore the concept of repositioning. Could there be another target that this ad campaign could be directed at? What would need to be adjusted to suit another target and reposition your product/service in the marketplace? Don't say 'none' here, as you can always find a different demographic, geographic, or psychographic repositioning of your market. Explain the advantages that may be gained by repositioning this ad.

Reference no: EM133176545

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