Explore relation between sport sponsorship and brand value

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Reference no: EM132167127 , Length: 4000 Words

Assessment task: Project proposal

TOPIC: Explore relation between sport sponsorship and brand value.

A detail statement of the problem that you would like to investigate.

Research aim, objectives and research questions: What are the potential research objectives and questions that can address the problem?

Justification and potential output of the research project: Why is your chosen project important both theoretically and practically? What are the potential outputs and outcomes of your research?

Conceptual framework: An analysis of the literature relevant to the research topic that will give you the conceptual basis for conducting this research.

Methodology and presenting secondary data: Based on the conceptual framework, research aim(s) and objectives, you need to provide a detail description of the data collection methods and tools, data sources and the methods/tools that you will use to analyse the data.

Organisation of the study, project budget and schedule: Write the names of the chapters/sections of your research report, and briefly discuss what you will write in those chapters/sections followed by a brief description of budget for conducting this study and project schedule i.e., Gantt Chart.

Reference no: EM132167127

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