Explore nature without harming the environment

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Question: When planning a persuasive message demographics and psychographics are important to keep in mind to be able to get the attention of your targeted audience. Demographics relates to gender, race, or ethnicity while psychographics relates to the audience's attitude and interest. It's essential to implement these factors in your persuasive message to keep the intended audience interested.

For example, If a company wanted to persuade an audience to buy an electric car it would need to consider if its target audience is interested in adventure so it could highlight the car's ability to off-road and explore nature without harming the environment. If the targeted audience is younger the company could use social media platforms to reach out to them.

Reference no: EM133421214

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