Explore marketing research-a six step process

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Reference no: EM13711385

Explore Marketing Research-A Six Step Process

Problem- Briefly discusses the marketing research process. How can a firm leverage its marketing information system (MIS) to yield the greatest value for its research efforts? Your discussion should cover the six steps of the marketing process which are:

Part 1- Define the Research Problem

Part 2- Establish Research Design

Part 3- Secondary Sources

Part 4- Collect the Data

Part 5- Analyze the Data

Part 6- Report the Findings

I need help to explain effective marketing research studies can be conducted by six step process and how can a firm leverage its marketing information system.

Reference no: EM13711385

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