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Digital Digest 1 (Infographic)
Objective
The goal of this assignment is to get you to be comfortable posting thoughtful pieces online and building your personal brand as an emerging marketing professional.
Tasks: -
1. Select a current digital trend in the marketplace. Explore interesting boundariesof how technology, digital marketing, and consumer behavior collide into fascinating options.
2. Provide your 1) analysis, 2) evaluation, and 3) point-of-view (POV) on how that trend would affect consumer behavior and corporate marketing activities. Remember to include credible and latest data to back your evaluation (e.g. how big is this trend, how it has grown over the years)
3. Give an example of an organization and a related digital campaign that's taking advantage of this digital trend. Make sure that you include performance statistics for that campaign.
4. Make it an infographic
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