Explore customer buying behavior

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Reference no: EM133384644

Assignment:

IKEA Huge outlet vs IKEA urban area

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Explain the following:

Discuss the differences in store design/layout/merchandise/prices/services
Explore customer buying behavior
Assess retailer's strategy
Do you agree that stores in urban centers call for unique designs and product offerings? Why or why not?

Reference no: EM133384644

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