Explore a variety of business unit strategies

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Reference no: EM133294105

Assignment:

This SIA assignment requires you apply a concept or theory we have learned to a subject that is current in the 'real' world. The assigned topic for Strategy in Action 2 is: Southwest Airlines (SWA), we examine and explore a variety of business unit strategies. Included in these discussions are low-cost, differentiation, and low-cost/differentiation. Your assignment (read carefully): Conduct additional research on low-cost, differentiation, and low-cost/differentiation (there is a TON out there on these subjects) to find at least 5 quality sources.

This additional research can be from any industry. Using our textbook as well as your own research write down at least two pages of analysis and discussion of the low-cost/differentiation (it is a combination of these two) strategy utilized by SWA ~ you can identify the good/bad/successes/blunders in this section.

Reference no: EM133294105

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