Exploratory study to gain new insights into some product

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Reference no: EM132298474

1. Describe the supply chain for Pizza Hut and Wingstreet

2. Your company wants to conduct an exploratory study to gain new insights into some product changes you are considering. Which type of research method would be most appropriate for this exploratory study?

running an experiment

collecting a survey

creating a causal model

conducting a focus group

using eye tracking technology

3. The form of mobile marketing research in which participants allow applications on their mobile devices to gather information about them is referred to as

passive data collection.

blog mining.

snowball sampling.

machine learning.

4. There are many ways in which a company can obtain information about its competitors. Which of the following is not one of them?

attending conferences or trade shows

talking to distributors and suppliers

analyzing data on government agency websites

viewing competitors' social media sites

using neuromarketing techniques on its employees

Reference no: EM132298474

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