Exploratory research has several characteristics

Assignment Help Operation Management

Reference no: EM132218040

1. Growth hackers are ready to go to market when they believe they have a(n) ____________ product.

optimal

working

profitable

minimum viable

2. Exploratory research has several characteristics. Which of the following is not typically one of those characteristics?

Flexible

Small scale

Concerned with cause and effect

Each of the above characteristics is typically true of exploratory research

3. The process of consumption is a five-stage process that starts with "need recognition" and ends with "reaction."

True

False

4. The easiest way to position a product is to _________.

get there first

follow the Competitive Repositioning Strategy

follow the Anti-alignment Positioning Strategy

follow the Alignment Positioning Strategy

5. How does the Process of Consumption for products differ from the Process of Consumption for services?

For Products, Information Search appears before Need Recognition

For Services, Need Recognition appears after Purchase

For Services, Evaluation of Alternatives appears after Purchase

There is no difference between the Processes.

6. Which of the following is NOT a benefit of marketing analytics?

They keep marketing focused on objectives.

They force top management to increase marketing budgets.

They help marketing improve its performance.

Each of these is a benefit of marketing analytics.

7. Which of the following is not a desirable characteristic of a target market?

Congruent

Stable

Heterogeneous

Identifiable

All of these are desirable characteristics of target markets

8. Although there are many things that managers must consider when evaluating the results of research projects, there are four primary areas of concern. Which of the following is not one of those areas of concern?

Too much information

False precision

Assumed causation

Biased samples

Each of the above is a primary area of concern

9. When a product category as a whole has a negative reputation, what positioning strategy might a firm use to work this to their advantage?

Alignment

Market Defying

Anti-Alignment

Divide and Conquer

Reference no: EM132218040

Questions Cloud

Concept of risk-perception attitude framework : The Complete Guide to Successful Event Planning discusses the concept of risk-perception attitude framework in influencing behavioral changes on people.

What data will you need to create a plan to accomplish goal : What data will you need to create a plan to accomplish your goal and what data will you need to measure if you succeeded?

Private sector view the role of customer : How do the Public Sector and Private Sector View the Role of CUSTOMER in their respective organizations?

Describe the associated risk for each : Our discussion today involved an overview of the effects of maternal attitudes and stress, nutrition, and teratogens during the prenatal period.

Exploratory research has several characteristics : Exploratory research has several characteristics. Which of the following is not typically one of those characteristics?

Explain how one creates a synthesis of literature : Explain how one creates a synthesis of literature. Present a brief synthesis of literature on your proposed dissertation topic (3-5 paragraphs).

Share your last book sharing experience with your child : What are ways your child attempts to draw or write and how do you encourage these behaviors to be explored?

Analyze the technology involved in connecting hotels : Outline a strategy that a restaurant owner could use in order to improve guest satisfaction and restaurant revenues after suffering the negative impact.

Define issues behind addictive drug use : Prior to beginning work on this discussion, read the required chapters from the text and review the required articles for this week. Humans have engaged.

User Account

All Pages