Reference no: EM13927527

1) Which marketing system is another channel development in which two or more companies put together resources to exploit an emerging market opportunity?

· Conventional marketing system

· Horizontal marketing system

· Strategic marketing system

· Vertical marketing system

2) What type of system does a firm employ to decide about the most critical decisions management faces?

· Pulling system

· Advertising strategic system

· Pushing system

· Marketing channel system

3) What type of marketing system includes the producer, wholesaler(s), and retailer(s) acting as a unified system?

· Triangular marketing system

· Vertical marketing system

· Horizontal marketing system

· Rectangular marketing system

4) When the number of intermediaries are severely limited, this means an

· strategic distribution

· marketing distribution

· inclusive distribution

· exclusive distribution

5) Which agreements are not necessarily illegal, but they do violate U. S. law if they tend to lessen competition substantially?

· Marketing agreements

· Tying agreements

· Promising agreements

· Loosening agreements

6) Which strategy uses the manufacturer's advertising, promotion, and other forms of communication to persuade consumers?

· Pull strategy

· Downward strategy

· Push strategy

· Upward strategy

7) What takes place when dealers purchase some or all of a product line?

· Full-line forcing

· Part-line forcing

· Half-line forcing

· Forcing by brand

8) What mode of entry is it when local and foreign investors share ownership and control?

· Direct investment

· Joint venture

· Foreign investment

· Sole proprietor

9) What form describes a buyer and seller directly exchanging goods with no money and no third party involved?

· Barter

· Offset

· Auction

· Sale

10) What type of distribution places the goods or services in as many outlets as possible?

· Selective distribution

· Exclusive distribution

· Intensive distribution

· Marketing distribution

11) Companies are pursuing which objective when they start with prices high and slowly drop them over time?

· Market skimming

· Market pricing

· Market tactics

· Focusing on market share

12) Which strategy is appropriate when there is low brand loyalty in a category and brand choice is made in the store?

· Side pull strategy

· Downward strategy

· Push strategy

· Pull strategy

13) Which companies have launched a website without any previous existence as a firm?

· Employee-centered companies

· Customer-centered companies

· Pure-click companies

· Brick-and-click

14) Which type of distribution relies on some intermediaries willing to carry a particular product?

· Selective distribution

· Planned distribution

· Strategic distribution

· Marketing distribution

15) What is a simple way to engage in international marketing?

· Licensing

· Travel abroad

· Cultural attainment