Explian organization giving relevant background information

Assignment Help Other Subject

Reference no: EM131746770

Assignment

Strategic Organizational Communication Paper The paper for COM 3120 should be 3-5 pages long. Below in the instructions, you will find that the paper is divided into three parts. You will be graded on the content of your answer, the reasoning/argument you make between the theory and the facts of the case study as well as writing (grammar and punctuation). The relative lengths of the three parts should be as follows:

• Part One: 1 page minimum

• Part Two: 2 pages minimum

• Part Three: 1 page minimum

INSTRUCTIONS:

Part One: Description of the Organization Choose an organization that you want to research and discuss. Describe the organization giving relevant background information. Make sure that you identify the organization's mission. This is most often found in a mission statement.

Part Two: Strategic Communication in the Organization Choose at least 4 but no more than 6 of the following aspects of strategic organizational communication to discuss:

• Public relations

• Managing an organization's image or reputation

• Internal communications

• Public affairs and issues management

• Media relations

• Risk and crisis communication

• Marketing

• Integrated marketing communications

• The marketing mix

• Advertising

• Branding

• Relationship marketing and the use of marketing data bases

• Technology and strategic organizational communication

Part Three: Assessment and Recommendations As a conclusion to your research on the strategic communication of the organization you chose, make an evaluation of how effective you believe this organization uses strategic communication. Is the strategic communication very effective, somewhat effective, not effective, dysfunctional and/or destructive, etc. Justify your assessment. Make recommendations for how the organization could improve its strategic communication (even if your assessment was that the organization used strategic communication effectively).

Formatting Guidelines

• 12 point type size

• Double line spacing

• 1-inch margins

• Indentations at beginnings of paragraphs, with no space between paragraphs

Documentation Guidelines: If you incorporate sources into your paper, use standard APA style. Make sure that you have both in-text citations and a references or works cited list at the end of the paper.

Reference no: EM131746770

Questions Cloud

Improve the usefulness of business meetings : Identify the strategies to be adopted for improving the usefulness of business meetings - What strategies would you employ to improve the usefulness

Effect of an outlier on the iqr : Find the IQR for the time to start a business with and without Suriname. What do you conclude about the sensitivity.

Concentrated on developing your annual budget : you asked MAria, your senior administrator, to handle things in the department while you concentrated on developing your annual budget.

Calculate the points for a student : Calculate the points for a student. Use the setting of Example 3.31 to find the points for a student whose score is 950.

Explian organization giving relevant background information : Description of the Organization Choose an organization that you want to research and discuss. Explian the organization giving relevant background information.

What are the risks of reporting on too many metrics : What are some of the limitations of a SWOTT analysis? What are the risks of reporting on too many metrics?

What will your strategic position in the market : Exemplary Strategic Marketing Plan Outline - Evaluate your product portfolio in relation to the competition in the market you intend to enter

Hurricanes and losses : A discussion of extreme weather says, "In most states, hurricanes occur infrequently. Yet, when a hurricane hits, the losses can be catastrophic.

Inventory of carpet is increasing in each production day : Which of the following represents the rate at which the inventory of the carpet is increasing in each production day?

User Account

All Pages