User Account

All Pages

Explian marketing plan and sales strategy

Assignment Help Marketing Management
Reference no: EM13725592

Capstone Project Overview: Welcome to BUS599, the capstone course for your graduate degree. This course brings together concepts and learning from other courses you have taken, and you culminate your graduate degree journey with a final project: a Business Plan. With the focus on the creation of major sections of a successful Business Plan, you are provided a portfolio that contains data from which you will analyze and synthesize information that will be used in a step-by-step process to enable your learning of strategic management concepts. During each week of this course, you will be introduced to another section of the Business Plan to work with, receive meaningful feedback, and, by the final weeks, compile these deliverables into your capstone Business Plan.

You will be creating a new business in the non-alcoholic beverage industry, and you do not have to be an expert in this specific industry! In fact, we expect that once you complete this course your newly learned knowledge and skills in putting together a successful Business Plan can be used to create or update Business Plans in almost any industry. The BUS599 capstone project will be a reflection of your capabilities to think critically, strategically and creatively!

Mini Project Deliverable 1: Company Description

Project Deliverable 1: SWOT Analysis

Submission Requirements
SWOT Analysis (MS Word or equivalent)

Project Deliverable 2: Marketing Plan

Submission Requirements
Marketing Plan & Sales Strategy (MS Word or equivalent)
Marketing Budget (MS Excel worksheets bundled with course textbook)

Mini Project Deliverable 2: Operation, Technology, and Management Plan

Project Deliverable 3: Ethics & Social Responsibility Plan

Submission Requirements
Ethics & Social Responsibility Plan (MS Word or equivalent)
Mini Project Deliverable 3: The Financials (60 pts.)

Project Deliverable 4: Business Plan - Draft

Submission Requirements
Business Plan Draft (MS Word or equivalent)
Revised Business Plan Financials (MS Excel worksheets template)

Project Deliverable 5: Executive Summary & Presentation

Submission Requirements
Written Executive Summary (MS Word or equivalent)
Presentation (MS PowerPoint or equivalent)

Project Deliverable 6: Business Plan - Final

Submission Requirements
Business Plan Final (MS Word or equivalent)
Revised Business Plan Financials (MS Excel worksheets template)

Reference no: EM13725592

Questions Cloud

Create a new integrated marketing communication plan : Pitch a new Integrated Marketing Communication plan (IMC) to your client for the Apple I-Pad, Identify any considerations you will need to employ to build and maintain the brand and customer loyalty
Extensive positive experience in the past : Think about a leader with whom you have had extensive positive experience in the past. Think about whether this leader had a high need for achievement, affiliation, or power.
Explain role of campaign process in maintaining two-party : Determine the role of the campaign process in maintaining the two-party system. Use examples to support your response.
Workplace training experience : Select an individual to interview in your workplace training experience or someone you know in a workplace training experience and provide a summary of the interview.
Explian marketing plan and sales strategy : Capstone Project Overview: Welcome to BUS599, the capstone course for your graduate degree. This course brings together concepts and learning from other courses you have taken, and you culminate your graduate degree journey with a final project: a..
Write an essay on the cold war and vietnam : The Cold War and Vietnam - Discussion During the Cold War, American citizens were taught to prepare themselves and their families for the possibility of nuclear attack.
Case study – grand wines : Required to present an initial project report to the project sponsor that shows how you propose to implement this project. As the project manager you may make any assumptions you think are necessary.
Using the val segment evaluation psychographic process : Using the VAL segment evaluation psychographic process describe how you would achieve this repositioning with consideration to the following segments? What is the different customers' motivation to buy
Observer for best results : What are some of the issues you needed to watch against a couselor, a couseleeand an observer for best results

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd