Reference no: EM132401454

For this assessment, each student will choose any ONE of the two articles provided below and write a reflective analysis. This is an individual assessment with a maximum word limit of 1,000 words for the article analysis excluding references.

In analysing the chosen article, the emphasis is on identifying the marketing implications of the events or issues described in the selected article. For the selected article, students are to prepare a write-up (in a .doc or .docx format) answering the following question:

What are the implications of the events/incidents/issues in the article from a marketing perspective and how will these impact (positively or negatively) relevant stakeholders?

The write-up for each article should be presented in the following format using headings as per the three points below:

1. Concise summary of the key issues illustrated in the article.
2. Explanation of why the issues illustrated in the article are important.
3. Discussion of implications of these issues from a marketing perspective.

Article Reference

Singer, M. (2019). Smaller stores and free booze: Myer's plan to lure shoppers after dark.

Provide a list of at least 4 references for your reflective analysis. The references should consist

of published academic and research papers and textbooks in the write-up to support key points. Ensure that your references are relevant to the issues discussed. You should also reference the chosen articles in the submission document with the correct URL in the reference list section (this is additional to your academic references).

Referencing should follow the APA style.

Maximum of 1,000 words for your selected article