Explanation of translation methodology used by coca-cola

Assignment Help Management Theories
Reference no: EM131117322

Explanation of translation methodology used by Coca-cola, Computation of translation gains/ losses. Coca-Cola (US) In its 1999 annual report, Coca-Cola describes the impact of foreign exchange on its operations as follows: "Our international operations are subject to certain opportunities and risks, including currency fluctuations and government actions.

We closely monitor our operations in each country and seek to adopt appropriate strategies that are responsive to changing economic and political environments and to fluctuations in foreign currencies. We use approximately 60 functional currencies. Due to our global operations, weaknesses in some of these currencies are often offset by strengths in others.

In 1999, 1998, and 1997, the weighted-average exchange rates for foreign currencies, and for certain individual currencies, strengthened (weakened) against the U.S. dollar as follows: Year Ended December 31, 1999 1998 1997 All currencies Even (9%) (10%) Australian dollar 3% (16%) (6%) British pound (2%) 2% 4% Canadian dollar Even (7%) (1%) French franc (2%) (3%) (12%) German mark (2%) (3%) (13%) Japanese yen 15% (6%) (10%) These percentages do not include the effects of our hedging activities and, therefore, do not reflect the actual impact of fluctuations in exchange on our operating results. Our foreign currency management program mitigates over time a portion of the impact of exchange on net income and earnings per share.

The impact of a stronger U.S. dollar reduced our operating income by approximately 4 percent in 1999 and by approximately 9 percent in 1998. Exchange gains (losses)-net amounted to $87 million in 1999, ($34) million in 1998 and ($56) million in 1997, and were recorded in other income-net. Exchange gains (losses)-net includes the re-measurement of certain currencies into functional currencies and the costs of hedging certain exposures of our balance sheet."

Question 1. Which translation methodology or methodologies does Coca-Cola use? What information provided helped you draw a conclusion (if you did draw a conclusion)?

2. Given the methodology it uses, would you expect it to have translation gains or losses in 1997? In 1998? In 1999? Based on the data in the table, explain whether you expected actual gains or losses in each of those years? Were your answers consistent with what actually happened to Coca-Cola during those years?

3. Explain how Coca-Cola could use the translation methodology that it does and still have exchange gains and losses that show up in income as explained in the last paragraph above.

Reference no: EM131117322

Questions Cloud

Which of the following statements most accurately reflects : Which of the following statements most accurately reflects the views of Frederick Bartlett - Which of the following behavior patterns was removed from the Diagnostic and Statistical Manual in 1973?
Explain how the asian crisis would have affected the return : Explain how the Asian crisis would have affected the returns to a U.S. firm investing in the Asian stock markets as a means of international diversification. (See the chapter appendix.)
Highly specialized employment position : Max Points: 5.0 Being able to identify opportunities for improvement based on data and other information is a valuable professional skill. Most management and administration positions require this skill, but this can be a highly specialized employmen..
Kemper company signed a long term non cancelable : Kemper Company signed a long-term non-cancelable purchase commitment with a major supplier to purchase raw materials in 2011 at a cost of $1,000,000.
Explanation of translation methodology used by coca-cola : Explanation of translation methodology used by Coca-cola, Computation of translation gains/ losses. Coca-Cola (US) In its 1999 annual report, Coca-Cola describes the impact of foreign exchange on its operations as follows:
Pressure for change originates in the environment : A noted organization theorist once said, "Pressure for change originates in the environment. Pressure for stability originates within the organization." Do you agree?
Determine the location for a new outlet mall : A development company is attempting to determine the location for a new outlet mall. The region where the outlet mall will be constructed includes four towns, which together have a sizable population base. The grid-map coordinates of the four town..
Relevance of using contacts in outlook : In 250 words discuss the relevance of using contacts in outlook. What does link contacts do? discuss syncing contacts. What are some struggles with using this. 250 words.
Determine the cost per cd for each group : Determine the cost per CD for each group, using the relative sales value method.

Reviews

Write a Review

Management Theories Questions & Answers

  Learning in action

Learning contract proposal that will form the basis of your learning contract report.

  Change is the only constant

"Change is the only constant " Evaluate the different types of change that have occurred in Sony.

  How do advertisers try to use group influence

How do advertisers try to use group influence?  Will you find any specific examples and explain the relevant theory of group behavior and influence?

  Case study:saving sony

You have been appointed by Sony as a consultant on change management. Advise Sony on how they could implement the change by using the various theories of change you have learnt.

  How the stock market works

The purpose of this project is to help you to gain an understanding of how the stock market works and of the relationship between theory and practice.

  Find the optimal production quantities

Find not only the optimal production quantities, but also the optimal total cost.

  Describe the management process

Describe the management process and identify the skills required to manage business organizations.

  Case study : bert''s bonsai and aquatic sport museum

Case Study : Bert's Bonsai and Aquatic Sport Museum Prepare a knowledge management system.

  Knowledge management techniques

Demonstrate understanding of the many-sided nature of knowledge management

  Theory of transtheoretical model

Demonstrate understanding of the many-sided nature of knowledge management

  Write a paper on historical trends of management

Write a paper on Historical Trends of Management.

  Theory of reasoned action

Theory of Planned Behavior and Integrated Behaviors Model

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd