Reference no: EM132115877

E-Commerce Strategies - Discussion

This week, you learned about different e-commerce models, including business-to-business, business-to-consumer, consumer-to-business, and consumer-to-consumer. These models have commonalities and distinct characteristics. It is important that you understand how they are similar and how they differ in order to know what model to apply to a specific scenario.

For this Discussion, consider the electronic purchases you may have recently made. If you have not made electronic purchases recently, consider two e-commerce sites that carry products you have or would like to purchase. Also, conduct some Internet research on e-commerce strategies used by various companies.

Post a 200- to 250-word explanation of the strategies that at least two companies you make electronic purchases from use to market products to their customers. If you have not made electronic purchases recently, identify two e-commerce sites that carry products you would like to purchase. Explain the strategies used by the companies you selected to market products to their customers. In addition, compare the strategies the companies you selected use to those used by the companies that sell to other businesses. Finally, compare the IT components and systems (e.g., security, payment) for the business-to-consumer and business-to-business e-commerce models.

Be sure to support your work with specific citations from the Learning Resources and any additional sources.

Required Readings
Haag, S., & Cummings, M. (2013). Management information systems for the information age (9th ed.). New York, NY: McGraw-Hill Irwin.
. Chapter 5, "Electronic Commerce: Strategies for the New Economy" (pp. 126-156)