Reference no: EM131049970 , Length:
For this assignment I have chosen the topic "Australian dairy farmers" and company name"paramalat " it's an Australian dairy company need this report based on that
This assignment is in report form with the following headings:
- Executive summary
- Clear and concise target market, segments and positioning (includes positioning mapping) followed by the company
- Comments on both Micro and Macro environmental forces affecting the company
- Brief analysis of consumer perceptions and behaviour about the brand/company
- Marketing Mix (brief discussion)
- Your comments or any recommendations
References Harvard style
Research at least 3 to 4 academic articles on the topic
To do well groups need to do a quality research and follow the structure with application of marketing concepts.
Assessment Criteria for Written Report
Clear and concise explanation of the respective organization and its competitive context. Comprehensive analysis of all relevant issues.
Demonstrated understanding, logic and reasoning evidenced in report.
Application of theories/concepts to industry/real products/services.And other relevant examples and ideas provided by the student to demonstrate an understanding of the theory.
Report should be clear and follow the requirements.
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What kind of job are you most interested in
: What kind of job are you most interested in? Explain how your interests will help you do a good job. What characteristics do you feel are most important for this job?
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Model of decisions and their possible consequences
: Decision tree A decision tree is a decision support tool that uses a tree-like graph or model of decisions and their possible consequences, including chance event outcomes, resource costs, and utility. It is one way to display an algorithm.
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Dollars for a small swimming pool supplies company
: The regression equation below shows the relationship between dollars spent on weekly advertising and value of weekly sales in hundreds of dollars for a small swimming pool supplies company.
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Given the regression equation
: Given the regression equation Y = 2.6 + .02X the constant or intercept is: (a) .02X (b) 2.6 above zero on the X axis
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Explanation of the respective organization
: Clear and concise explanation of the respective organization and its competitive context. Comprehensive analysis of all relevant issues - Demonstrated understanding, logic and reasoning evidenced in report.
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Discuss classism in england during victorian times
: Research and discuss classism in England during Victorian Times. What were the social classes of this time? What problems were caused because of classism?
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Squares regression line method ensures large deviations
: By squaring individual errors the least squares regression line method ensures large deviations from the estimated regression line have a greater impact:
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How many muons should it register in one hour
: The muons created by cosmic rays in the upper atmosphere rain down more-or-less uniformly on the earth's surface, although some of them decay on the way down, with a half-life of about 1.5 ,u,s
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Additional cr approaches the organization
: List some of the customer retention strategies and tactics that your organization uses. What are some additional CR approaches the organization should think about using?
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