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Case study - Starbuck's Coffee
Q1. Identification and explanation of Starbuck's competitive strategy according to Porter.
Q2. Discussion of Schultz's use of the following to implement the competitive strategy at Starbuck's.
Q3. Discussion of strategies and business activities Schultz has used in expanding Starbucks internationally.
The strategic positioning of your chosen organisation is a central issue for its senior managers. As you know from your readings, strategic positioning has two important themes: strategic potential and organisational ambitions.
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Has Starbuck's strategy evolved as the strategic vision has evolved
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