Explanation of new entry to market

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Reference no: EM1377614

I have selected the following technology, company and country of entry.

The Technology: Rack-mount Servers
The Company: RadiSys
Potential Country to Market to: Russia

The product selected is rack-mount servers. And I believe RadiSys is not yet entered the Russian market or has not ventured completely in that market. So I have decided to introduce this product to the Russian market. But now, I need help in addressing this question. The response doesn't have to be more than a page or two at the max. See question below.

Question:
- Describe the modifications that you will need to make to your chosen item (i.e. Rack-mount Servers) in order to introduce it successfully to customers in Russia. You must provide a clear rationale for each modification. If you decide that no modifications are necessary, you must justify this position.

Considering a rack-mount server, what possible modifications would you be willing to make in order to sell it in the Russian Market. Just high level modifications only. You can make up one or two based on how the country has been opening up to welcome technology changes and use them as well. For example, in schools or universities or in government organizations etc.

Reference no: EM1377614

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