Explanation of goodbelly sales spreadsheet

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Reference no: EM132188015

Assignment - Explanation of GoodBelly Sales Spreadsheet

You need to do a regression analysis and prepare a report.

The data came from 126 Whole Foods stores over the 10 weeks between May 4 and July 13. There was a total of 1,386 observations.

Variable Definitions

1. Weekly Sales (Volume): The number of units sold per store per week.

2. Average Retail Price: The average retail price for GoodBelly products per store per week.

3. Sales Rep: Defined as 1 if the store had a regional sales rep (face-to-face contact) and 0 if the store had only the national sales rep (no face-to-face contact).

4. Endcap: Defined as 1 if a store participated in an endcap promotion.

5. Demo: Defined as 1 if the store had a demo on the corresponding week.

6. Demo1-3: Defined as 1 if the store had a demo 1-3 weeks ago.

7. Demo4-5: Defined as 1 if the store had a demo at least 4-5 weeks ago.

8. Natural Retailers: The number of other natural retailers within 5 miles of each store.

9. Fitness Centers: The number of fitness centers within 5 miles of each store.

Attachment:- DataSet.rar

Reference no: EM132188015

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