Reference no: EM13835569
A Two to three-page essay exploring advertising as a text through close reading, semiotics, and analysis of a magazine advertisement in terms of audience, rhetorical approach (ethos, logos or pathos), visual communication, and efficacy. APA style.
Assignment: In a well-developed essay, bring the observations we have been talking about in class to bear on a magazine advertisement.
First, write an introductory paragraph that explains why you are analyzing an advertisement. (Hint: to get a grade, is not acceptable.)
Then explain and summarize the literal aspects of the ad: what are we seeing on the surface?
Then discuss the ad's purpose: what is trying to sell, and to whom? What decisions have the creators made? Does it work, in your opinion?
Then discuss which type of appeal the ad is making (or trying to make, if your argument is that the ad is unsuccessful). Is it ethos, logos, or pathos?
Wrap it up with a concluding paragraph that restates your thesis.
Don't forget that you need to have a clearly defined thesis statement and advocate for a point of view. For this paper, you will take the position that the ad is successful or not, and what elements they use that are compelling (or not?).
Have an imaginative title that is not the name of one of the works being discussed.
You need not have any outside sources; the paper is mainly your analysis of the ad, but if you do use them, make sure you introduce your sources properly and use signal phrases to integrate your quotes. Use APA style and have a References page.
Even if you don't have outside sources, you will have to put the magazine in your References page, because it is a source.
|
The story of an hour
: Knowing that Mrs. Mallard was afflicted with a heart trouble, great care was taken to break to her as gently as possible the news of her husband's death.
|
|
Prepare a report that analyze the governance structure
: Then prepare reports analysing the governance structure and practices of two companies. State whether there is consistency between the company's financial conditions as evaluated and discussed.
|
|
Write a paper on what you learned from video
: View a video about the biography of an artist and their work; period or person(s) in history that pertain to art and/or history and type a 1 page paper on what you learned
|
|
Draw a table showing total marginal and average product
: a. Draw a table showing total, marginal and average product up to an input of ten workers, and plot these on a graph. b. Show the range of labour where stages I, II and III of production occur. c. If workers can be hired for $40 per day and the avera..
|
|
Explains why you are analyzing an advertisement
: Two to three-page essay exploring advertising as a text through close reading, semiotics, and analysis of a magazine advertisement in terms of audience, rhetorical approach (ethos, logos or pathos), visual communication, and efficacy. First, write..
|
|
Effective financial policies and procedures
: Effective Financial Policies and Procedures
|
|
What price should it charge to make the largest amount
: In a town of 120,000 potential "football fans," the football team draws the following attendees per game, at the various prices shown: If the team can charge ANY prices it wants (including different prices to men and women), what price(s) should it c..
|
|
The yellow wallpaper
: The Yellow Wallpaper" contains very explicit mention of patterns: throughout the story the narrator traces the patterns in the wallpaper with her mind's eye and also, as the story progresses, with her hands and her body.
|
|
Compare the information across the companies
: Compare the information across the companies
|