Explains why social media is centered around trust

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Reference no: EM132278055

1. Which of the following theories explains why social media is centered around trust

Consumer Perception Theory

Porter’s Five Forces

Relationship Marketing

Einstein’s Theory of Relativity

Maslow’s Hierarchy of Needs

2. Assuming you supply anti-aging products, which of the following provides a situational trigger for relevant content?

Search queries of wrinkle detection and graying hair

Search queries of early retirement planning

Facebook profiles for those over 40

Subscribers of healthy life style blogging

Search queries of movie listings promoting senior discounts

3. Earning top-funnel trust requires content that shows evidence of:

Your website security measures and sensitivity to private information

Discounted prices, special deals and limited time offers

New features, service warranties and ease of installation

Your ability to inspire, entertain and tell stories

Your expertise, transparency and genuine willingness to help

4. The growth of social media in marketing is due primarily to:

The shift in trust to a media seen as fair and balanced

Its ability to reach global audiences

More brands being able to reach audiences

The impact it had on facilitating relationship marketing

The impact it had on creating brand sentiment

5. The explosion of social media marketing over the past few years is evidence of:

Our admiration for brands

The power of relationship marketing

Consumer craving for discounts

Millennial trust in media

How many friends we truly have

6. Which of the following shows the most promise for distinguishing yourself from content clutter?

Colorful web design templates

Connecting emotionally

Photos of beautiful smiles

Using subscriptions to lock people into your blog

Backing your claims with scientific proof

7. The key to spreading your content is getting prospects to

Listen to, laugh with and endorse you

Study, learn and buy from you

Find, connect with and promote you

Turn to, learn from and keep you

Know, like and trust you

8. A test of content relevance should start with the following question about your targeted audience:

Are they democrats?

Does the content resonate with Millennials?

Is the content backed up by a secure server?

Do they have the social media technology to read your content?

Does the content address a pain point you are solving for them?

9. Successful brand stories include a story arc with the following elements:

Humor, provocation and triumph

Cast, skits and punchlines

Curiosity, participation and resolution

Heroes, villains and challenges

Compassion, astonishment and sentiment

Reference no: EM132278055

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