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Explains why marketing matters today

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Reference no: EM133347497

Chapter 1 of the textbook introduces marketing, describes its history, and explains why marketing matters today.

1. Present definition of marketing that had in mind prior to the first class.

2. Describe what, if any, changes will make to definition after the discussion in class about Marketing.

3. Provide an example of what consider good marketing today based on the textbook definition.

Reference no: EM133347497

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