Explains that the two central concerns of marketing

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Reference no: EM132291730

1. You are already a marketing expert because

A. as a consumer, you have already been involved in marketing decisions.

B. marketing is really only common sense.

C. as a college student, you study marketing.

D. there is really nothing to learn about marketing.

E. marketing is innate knowledge that all are born with.

2. Which of the following statements about small business is most true?

A. It is impossible to pursue a marketing career in a small business.

B. Small businesses are the source of the majority of new U.S. jobs.

C. Less than half of small businesses fail within the first five years of their launch.

D. Small business offers the owner a steady and stable source of income with little risk.

E. Microsoft launched YouTube to compete with Google.

3. __________ is the activity for creating, communicating, delivering, and exchanging offerings that benefit the organization, its stakeholders, and society at large.

A. Creative planning

B. Advertising

C. Selling

D. Marketing

E. Consumerism

4. To serve both buyers and sellers, marketing seeks to __________ and satisfy the needs and wants of prospective customers.

A. change

B. take advantage of

C. discover

D. manipulate

E. create

5. __________ is the trade of things of value between buyer and seller so that each is better off after the trade.

A. Exchange

B. Acquisition

C. Consumerism

D. Utility

E. Swap

6. The American Red Cross created a series of advertisements encouraging viewers to donate blood. After viewing the advertisement, Amanda went to the local Red Cross office and donated a pint of blood. Afterwards, Amanda returned home feeling satisfied that she had performed a good deed. Was this a marketing exchange?

A. No, because the Red Cross is non-profit organization.

B. Yes, because the Red Cross ran an advertisement.

C. Yes, because the donated blood was exchanged for a feeling of satisfaction.

D. No, because no money was exchanged.

E. No, because the Red Cross did not provide Amanda with a product.

7. The __________ department of an organization works closely with a network of other departments and employees to help provide the customer-satisfying products required for the organization to survive and prosper.

A. purchasing

B. marketing

C. human resources

D. accounting

E. information systems

8. The text explains that the two central concerns of marketing are

A. market share and customer satisfaction.

B. discovering and satisfying needs.

C. promotion and sales.

D. maximizing an organization's sales and products.

E. needs and wants.

9. Cara has had her current cell phone for 1 year. She saw the iPhone and decided it was perfect for her. The ads she read in magazines and saw on TV pointed out the terrific advantages of the iPhone over her current phone. Based on this information Cara most likely has a __________ for the iPhone.

A. requirement

B. value

C. idea

D. use

E. want

10. The term market is best defined as

A. people with a need and a want for a product.

B. organizations with the need and desire for a product.

C. organizations with products that satisfy people's needs and wants.

D. people with the desire and ability to buy a specific product.

E. people with the desire and the need for a product.

Reference no: EM132291730

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