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Assignment Specifications
This assignment aims at ensuring that students have familiarised themselves with the foundational strategy development models and are able to relate them to current practical business examples.
Details
Write an essay explaining what the main strategy development tools are and how they are used in business. Your essay must contain a comprehensive discussion of 4 of the following: PESTEL, Five Forces, Resource-Based View, PROFIT, Input/Output, SWOT Analysis (you may include Cross Impact Analysis), Generic Strategies, Ansoff, Ghemawat, with reference to academic journals and practical examples from industry.
In this essay, sub-headings are permitted. Be sure to use paragraphing.
Be sure to reference your sources in-text and provide a list of references at the end in Harvard style.
Excellent 4 Strategy Model 1 4 marks The model is well-understood and comprehensively explained Strategy Model 2 4 marks The model is well-understood and comprehensively explained Strategy Model 3 4 marks The model is well-understood and comprehensively explained Strategy Model 4 4 marks The model is well-understood and comprehensively explained Academic Referencing and Practical Examples 4 marks Referencing is correct and complete in all respects. Examples are current, relevant, well-applied.
• All work must be submitted on Blackboard by the due date along with a completed Assignment Cover Page. • The assignment must be in MS Word format, no spacing, 12-pt Arial font and 2 cm margins on all four sides of your page with appropriate section headings and page numbers. • Reference sources must be cited in the text of the report, and listed appropriately at the end in a reference list using Harvard referencing style.
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