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Explaining the rationale for e-business strategy

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Reference no: EM133051294

1. What are the 4 justifications you must take into consideration when explaining the rationale for your e-business strategy.

2. What does ESP stand for?

3. What is Viral Marketing and what are 3 of its attributes?

4. Explain the differences between one-to-one and more traditional one-to-many marketing? Include examples.

Reference no: EM133051294

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