Explaining the range of market research methods

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Reference no: EM132833848

You are working part time as a research assistant for a market research agency. The agency is looking to expand and is targeting small to medium enterprises as potential new clients.

The business manager has asked you to put together a briefing paper which examines the types of market research used by organisations and the benefits of using specialist research agencies.

Conduct research into the types of market research used by a business of your choice.

Begin you briefing paper by explaining the range of market research methods used by a selected business.

You should aim to cover the full range of methods used by the business but at the very least this must include at least two primary and two secondary methods of research.

Throughout your explanation you should provide examples of how the research is used.

(this is btec business year 13)

Reference no: EM132833848

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